The position is limited until 29.02.2024
Planning, coordination and implementation of the specified motorcycle marketing strategy
Development of the marketing communication strategy and creation and implementation of a long-term communication plan (incl. target group definition, media plan, press and social media strategy)
Development and implementation of B2B / B2B2C activities in close alignment with sales channels
Steering of product communication
POS/merchandise planning, also together with sales
Event planning and coordination
Interface to international sales colleagues
Control of agencies
Identification and evaluation of trade marketing trends
Point of contact for distributors
Bachelor or master's degree in marketing and/or communication, or comparable qualification
several years of experience in the subject area mentioned
Experience in coordination and collaboration with communication agencies
Experience in trade marketing preferred
Strong customer service skills
Event planning experience preferred but not required
Dedication for motorcycles and motorcycling preferred
Business fluent in German and English (written and spoken)
Ability to work in a team and in intercultural situations
Applications from severely handicapped people are welcome.
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2021, Continental generated sales of €33.8 billion and currently employs more than 190,000 people in 58 countries and markets. On October 8, 2021, the company celebrated its 150th anniversary. With its premium portfolio in the car, truck, bus, two-wheel and specialty tire segment, the Tires group sector stands for innovative solutions in tire technology. Intelligent products and services related to tires and the promotion of sustainability complete the product portfolio. For specialist dealers and fleet management, Tires offers digital tire monitoring and tire management systems, in addition to other services, with the aim of keeping fleets mobile and increasing their efficiency. With its tires, Continental makes a significant contribution to safe, efficient and environmentally friendly mobility.
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What we offer
We want our employees to do well with us. That's why we offer them not only an exciting job in an international technology group, but also numerous additional offers such as flexible and hybrid working, sabbaticals and other benefits. Click here to find out more.